No matter what you are wanting to market, you are most likely to use social media marketing somewhere in the mix. This channel does not replace other more traditional choices, but it does have considerable inroad and impact on viewership. Like any other advertising, what you say and how you say it is as important as [...]

Any business today, wanting to make itself heard and relevant, is spoilt for choice. There are so many ways of reaching a target audience because advertising covers anything to do with putting your name in the way of the public’s eye. From billboards to direct mail, to competitions to giveaways, to banners, pamphlets and websites, to [...]

If there’s one gold thread that runs through the hotel industry, it’s a love of people and strong service orientation. Looking after people is a busy business. It is certainly not the easy career some might think. Things have to be cleaned, food ordered, planned and on time, and information must be readily to hand. People [...]

One thing which has emerged in the 21st century with regards to business, is that if you’re not ready to change and tack with the wind, you’re probably not going to survive into the next decade. The buzz word is innovate – but how do you do that? And what is the intensity of application? We [...]